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The Retail DNA Test
So here’s an interesting new product launched by a company called 23andMe, which won the Times Innovation of the Year award for 2008. It’s a Retail DNA Test, where for $399, customers can sign up to this service to have their DNA tested to identify for over 90 characteristics and symptoms, ranging from baldness to blindness.
Here’s how it works:
- You sign up to the service online and pay the fees
- You get a small saliva sample collector in the mail, which you have to return
- Within 4-6 weeks, your DNA profile has been set up online and you can use the various tools to ‘browse’ through your profile and learn more about yourself!
Here’s the website if you’d like to read more:
Really interesting, and controversial, business model…would you sign up for this service?? Is it ethical? Will it become the norm in the future or is it just a fad that will fizzle away?
