March 2009
1 post
The Retail DNA Test
So here’s an interesting new product launched by a company called 23andMe, which won the Times Innovation of the Year award for 2008. It’s a Retail DNA Test, where for $399, customers can sign up to this service to have their DNA tested to identify for over 90 characteristics and symptoms, ranging from baldness to blindness.
Here’s how it works:
You sign up to the service...
February 2009
2 posts
M Pesa: The Future of Banking?
SafariCom (in association with Vodafone) has set up a revolutionary new system for mobile money transfers in hard-to-reach places such as some of the villages in Kenya. This new technology, with numerous centres where people can upload money onto their mobile phones and transfer it instantaneously to family or use it to make payments, has caught on like wildfire in Kenya.
Check out this video for...
The Top 10 Viral Ads...
So here’s an interesting article, published in The Times, on the top 10 viral ad campaigns….I still love the Dove one, what do you guys think?
The top ten viral ad campaigns
Adverts so good people choose to watch them? Send them to their friends, even? Times Online reports on what makes viral ads infectious
The internet has revolutionised a plethora of pastimes: the way people...
January 2009
2 posts
Is the 'Big Screen' dying too?
We’ve been talking about the impact of music online, and the rapid decline of the music industry, but what about the effect on entertainment and the movie industry?
There are an increasing number of websites that now provide free online streaming for the latest movies, even as they’re released in the cinemas. So, you can sit at home, and especially if you can hook up your laptop to...
The Cadbury Gorilla Campaign
As some of you guys might know, Cadbury, in an attempt to revitalise the Cadbury Dairy Milk brand, launched the ‘Cadbury Gorilla Campaign’ (http://uk.youtube.com/watch?v=iKdQC-hbY7k). It was deemed a great success in the UK, with a significant uplift in product sales.
What’s worth making a note of is the number of spoofs and remakes that this campaign generated on YouTube....